Delfina Urien
Visual Design & Art Direction
WORKABOUTCAMERA  ROLL






LOJEL_Carry On
Google_Grow With Google
YouTube_Year in Review
Quizlet_Back To School
Las Flores 2020_CDMX
Editorial_Los Viernes



Quizlet, a popular study tool with 60 million monthly users, lacked a clear brand identity. We were tasked with developing a comprehensive playbook to redefine their brand positioning, voice, and visual elements.


We redesigned their logo, color palette, and tone of voice to create a fresh and modern look. This new brand identity was the foundation for a Back to School campaign that featured six engaging TV commercials, out-of-home (OOH) advertising, and a digital campaign. The campaign connected with Quizlet's audience in a new and refreshing way.

2021

Branding
Brand Book 
Art Direction
360° Campaig


Agency – R/GA
Role – Visual Designer
HONG KONG
BUENOS AIRES