Visual Design & Art Direction
The core message was that YouTube Shorts is the ultimate platform to relive these trends. The campaign focused on eight popular trends: trickshots, cute pets, “My Face Is Plastic,” scary makeup, cooking, gaming, Corn Kid, and balloon pop racing.
These trends were integrated into a comprehensive end-of-year campaign utilizing various formats, including online video, social media, YouTube-native media, Shorts-native media, digital out-of-home (including one in Times Square!) and banners.
Campaign Branding
Digital OOH
Digital Advertising
Art Direction
Agency – R/GA
Role – Senior Visual Designer